The MVC (Minimum Viable Community) is the most basic setup that brands should start with, in order to build the right foundations for their community. Since community is such a catch-all buzzword, building one can seem ambitious and vague at the same time. At the outset, the idea might not appear immediately actionable. To solve this problem, BCKDRP built on top of Eric Ries' concept of the Minimum Viable Product (MVP) and developed a program that helps startups achieve a Minimum Viable Community (MVC): the lowest hanging fruit to test community hypotheses with minimal resources. This is a 5-week program designed for young Gen Z/Y startups where we’ll deep-dive into your community efforts, identify hidden insights, and build your MVC from the ground up.
Why Community? ⚡
Treated rarely as a business function, brand communities are more than just purchasers of a product — they’re connected by something deeper that supports and enables the brand to flourish. A thriving community not only buys your product but also consumes your content, talks about it with friends and family, shares their passion for it on social media, and so on. Community is an investment, one that requires extensive insight and collaboration. That’s why we work with just a handful of brands, ensuring they’ll have the right strategy and tools to set up an organic, connected community, use better engagement tactics, and improve their company’s long-term chances of success.
Higher Logic, a human-focused engagement platform, broke the numbers down in a blog of theirs: "The numbers speak for themselves; internal and external communities generate 6,470% ROI for companies. At 2 years: 1,300% At 4 years: 6,200% At 7 years: 7,500% At 10 years: 10,000%"
Program Breakdown 📝
Each phase of the five-week program will be divided into two sessions of 90 and 60 minutes each.
Week 1: Foundation
- Session One (60 minutes)
- Why Community: we’ll explain the benefits of community, go over success stories, and establish our approach to building community.
- Session Two (90 minutes)
- A thorough rundown of your brand and product offering.
- Understanding the competitive landscape while benchmarking against other successful communities in your industry.
Outcome: A run-through of your product and brand offering, understanding the competitive landscape and receiving all the foundational elements to build your MVC.
Week 2: Build
- Session One (90 minutes) Building your core elements - naming the community, defining its purpose, identity, values, member personas, and the appropriate KPIs to track.
- Session Two (60 minutes)
Analyzing the broader strokes and discussions from Session 1 to develop patterns, honing in on core concepts unique to your brand.
Outcome: Get a detailed understanding of why your community exists, who it exists for, and how it expresses itself.
Week 3: Engage
- Session One (90 minutes) Decoding what good engagement looks like for your brand's community, along with determining a process to acquire, onboard, and retain community members.
- Session Two (60 minutes)
Analyzing the broader strokes and discussions from Session 1 to develop patterns, honing in on core concepts unique to your brand.
Outcome: Build a detailed understanding of where your community exists, how its members interact, and what keeps them engaged.
Week 4: Sustain
- Session One (90 minutes) Engagement, but prolonged - what it takes to have a long-lasting community. We’ll define decision-making processes, roles and responsibilities, as well as incentive structures.
- Session Two (60 minutes)
Analyzing the broader strokes and discussions from Session 1 to develop patterns, honing in on core concepts unique to your brand.
Outcome: Showcase how decisions are made in your community, who makes them, and how long-term sustainability can be achieved.
Week 5: Finale
- Session One (90 minutes) Presentation and Recommendations.
- Session Two (60 minutes)
Final Handover, Feedback and Closing.
Outcome 🎁
At the end of the program, you walk away with:
- An MVC Framework A customized document of the entire MVC framework in the context of your brand. Includes your specific community definition, build-engage-sustain strategies, and tactical recommendations for immediate implementation.
- Tactic Pool A customized list of relevant tactics for events, experiences and other activities to immediately implement within your community.
- Go-to-Community Strategy An actionable plan to start with, complete with a launch plan, ideal platforms to utilize, onboarding processes, and so on.
- Case Studies Key insights from case studies within your industry.
Gain a deeper understanding through our case study here.
Don't just hear it from us 🗣
BCKDRP understood every aspect of our business and our community requirements, then bought them together with structure and precision. Super impressed with the level of clarity and patient work. ~Karan Mehra, CEO, Tyke
BCKDRP understands Gen Z/Y communities better than most people ever will." ~Gowtham Sundaresan, Co-founder, Lancify
Community is almost as important as code in 2021. The MVC is the perfect answer for teams needing to get serious about their community. We looked forward to every single session and have at least 6-months of strategy to work with. ~Yohan Sudheer, Co-founder, Nack, fishHook
"Investing in community is like investing in crypto. If you haven't, you know what you’ve missed. Good news is, BCKDRP knows what they're doing." ~Divye Pallav, VP of Design, CoinDCX
Apply Now 🚀
Every month we pick 4 startups and deep-dive into what community looks like for them, and how to get started. To apply, sign up with the form below.
FAQs 🤔
Have a different question? ✋
Book a call here or write to us at hello@bckdrp.co
Also see: MVB | MVD | The Snack Table
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